Marketing Support to Help You Win!
Our technical writers will work closely with your team to tell your story and position you to win! We are experienced with both commercial and government proposals.
Key areas of support include:
Technical Document Optimization: We help our clients improve the critical aspects of their key marketing materials:
Analyze current materials
Co-create the vision and goals for the messaging
Develop optimized marketing materials
Proposal Development: We help in all phases of proposal creation:
RFP/Opportunity analysis
Develop the win themes
Structure the proposal
Write the relevant content
Provide graphics support
Proofread and “white glove” to finalize
Key Guiding Principle: Our Clients always have the final word and maintain ownership and control of all their materials.
Marketing Support: We have experience with web content development, blog content, brochures, case study development, white papers, social media content and more.
InOvation Workshops
At Four Peaks Advisors, we know that people support what they help create. InOvation is based on decades of proven methods from Design Thinking, Collab Code, Six-Sigma and other processes—all focused on unleashing the wisdom of the group.
The InOvation workshop is uniquely designed to:
Identify ways to improve technical writing
Create action plans to form high-performing writing teams
The InOvation methodology is based on decades of research into collaborative work, and is focused on framing and solving problems. The three-step approach is collaborative and innovative by design (warning—it can also be fun).
Scan: Here we diverge before we converge. We use the power of metaphors, models, benchmarking, subject matter experts, TED talks—all designed to create disruptive thinking and challenge the status quo.
Focus: Next we refine the solution set by testing hypotheses. We do this with design challenges, journey-mapping and similar tools as we begin to hone in on the “right” answer.
Act: Finally we advance the solution framework and develop next steps which could include initiative charters, process models, project plans, quick-hit opportunities and so forth.
Types of Workshops
Business Writing:
Writing strategy and goals
Writing workshops, including how to leverage AI
Marketing Messaging:
Win Themes
Stakeholder commitment to the mission
Co-defining the optimal areas to focus on in a phased manner
“Write the best story that you can and write it as straight as you can.”
Ernest Hemingway